The Art, Science and Impact of Digital Storytelling

Pellissippi State Community College’s Media Technologies program proudly hosts a 3-part continuing education webinar series for regional professionals, faculty, students and alumni in digital, creative and strategic communication communities. Join this stellar line-up of global strategists and corporate trainers as they bring their vast experience and secrets to engaging audiences to this 3-part thought leadership series.

Registration will be completed through Xenegrade, our non-credit course registration system. You may register for each session individually through the Register buttons or you can sign-up for all three sessions together here.

 

 

Session 1: Crafting Digital Messages that Motivate Audiences to Action  

Date: October 21, 12:30-2 p.m.
Cost: Free with registration
Where: Zoom (link will be emailed upon registration)

Register

"Crafting Digital Messages that Motivate Audiences to Action" will feature five communications professionals focused on the very essence and purpose of why we communicate. Is the medium still (or even more so) the message in the digital age? How should strategies and tactics change as digital innovation accelerates and saturates? Is understanding your audiences more important as you aim to earn trust for your business, sell widgets to customers or persuade people to your cause?  View bios for session 1 (PDF).


Welcome & Pellissippi State Spotlight

Ron Fuchs, APR – a Partner at Boldsquare, member of the Pellissippi State Foundation Board of Trustees 

Moderator

Shel Holtz

Shel Holtz, ABC, IABC Fellow

Director of Internal Communications at Webcor, Principal of Holtz Communication + Technology


Keynote

Steve Crescenzo

Steve Crescenzo

Voted the #1-rated speaker, from the International Association of Business Communicators World Conference (seven times), Crescenzo Communications


Panelists

Deirdre Breakenridge

Deirdre Breakenridge

Storyteller, strategist, CEO at Pure Performance Communications

Damon Rawls

Damon Rawls

Digital marketing, social engagement, founder of Damon Rawls Consulting Group

Scott Monty

Scott Monty

Former chief of global digital communications at Ford Motor Co, Scott Monty Strategies



Session 2: Building Greater Knoxville’s National Reputation as a Creative Community

Date: December 1, 12:30 -2 p.m.
Cost: Free with registration
Where: Zoom (link will be emailed upon registration)

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"Building Greater Knoxville’s National Reputation as a Creative Community" will focus on the region’s wealth of creative intellectual assets and highlight our community as a major hub of production vision, talent and output. The session will spotlight the future direction and demand for creative and production services. Panelists will address how our region can best position itself to grow and adapt to workforce development needs. View bio for session 2 (PDF).

Presenter

Deborah Allen

Deborah Allen

Senior Vice President of Catalina Content

 

Session 3: The Media Technologies Workforce Pipeline & 2021 Employer Hiring Priorities

Date: January 22, 12:30 -2 p.m.
Cost: Free with registration
Where: Zoom (link will be emailed upon registration)

Register

"The Media Technologies Workforce Pipeline & 2021 Employer Hiring Priorities," will be moderated by Rosalyn Tillman, Pellissippi State’s Magnolia Avenue Campus Dean. This session will focus on the hiring landscape, job opportunities and how employment experiences have shifted or transformed during COVID-19 in the creative and production communities, and what’s expected ahead in 2021. This session will be well-suited for job-seekers but also hiring managers and business owners in ascertaining the business climate. Career opportunities will be discussed along with advice on how to best prepare for workforce needs. View bios for session 3 (PDF).

Moderator

Rosalyn Tillman

Panelists

Steven McGovern

Steven McGovern

Vice President of Production at The Hive

Neetu Chopra

Neetu Chopra

Director of Production at The Hive

Tanisha Fitzgerald-Baker

Tanisha Fitzgerald-Baker

Program and Analytics Director, Project GRAD

 

 

Bagwell Entertainment logo       Jupiter logo

Hive logo      Catalina Content logo

Thank you to our sponsors - Bagwell Entertainment, Jupiter Entertainment, The Hive and Catalina Content.