Business and Community Services

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MY PC SERIES

Pellissippi State Community College's Business and Community Services division, along with Microsoft, bring you innovative computer training programs for adults. This fun, new series is based on extensive research about how less tech-savvy adult computer users want to learn new computer skills. It's easier than you have ever imagined. If you can click a mouse, you can edit a digital photo, turn your photos into a movie that tells a story, and use a webcam to stay in touch.

All workshops use free Windows®-based tools from Microsoft that you can download later at home. Don't be intimidated by your computer anymore! Learn what your kids and grandkids already know. Age is relative–knowledge is timeless. Take control of your learning curve with easy, 'getting started', jargon-free workshops delivered at a pace you can enjoy, in a classroom type environment with loads of hands-on time. A series of three-hour basic computer and personal enrichment workshops designed for less tech-savvy adult learners. Appropriate as an on-ramp to workforce development programs.

Be Empowered... Be Inspired... Be Entertained...
...By your PC.

NEW!
Getting Started with Windows 7 Workshop
3 Class Hours, .3 CEU, $60
All the fun things and no tech babble. Learn quick tips for getting around, where to put your stuff and how to find it easily, smarter ways to surf/shop online, sharing photos, personalizing your PC and more. If you've ever thought computer classes were too boring or technical, this is the class for you.
Register for this class!
MPC 001P06 . . . . . . . . . . . . . . . M/June 4/9-noon
MPC 001P07 . . . . . . . . . . . . . . . M/July 9/9-noon
MPC 001P08 . . . . . . . . . . . . . . . M/Aug 6/9-noon

NEW!
Creative Photo Slideshows Workshop
3 Class Hours, .3 CEU, $60
Turn your digital photos and videos into a fun movie slideshow! Learn easy ways to create movies with your photos by adding transitions, motion effects, titles, credits and music. Burn a DVD to play on your TV or computer, or share with family.
Register for this class!
MPC 002P06 . . . . . . . . . . . . . . . M/June 11/9-noon
MPC 002P07 . . . . . . . . . . . . . . . M/July 16/9-noon
MPC 002P08 . . . . . . . . . . . . . . . M/Aug 13/9-noon

NEW!
Connecting with Friends & Family Workshop
3 Class Hours, .3 CEU, $60
Learn three new ways to stay in touch—see loved ones on your PC via webcam, try social networking to keep connected with your family and friends, and learn how to share photos in different ways.
Register for this class!
MPC 003P06 . . . . . . . . . . . . . . . M/June 18/9-noon
MPC 003P07 . . . . . . . . . . . . . . . M/July 23/9-noon
MPC 003P08 . . . . . . . . . . . . . . . M/Aug 20/9-noon

NEW!
Digital Photo Editing Workshop
3 Class Hours, .3 CEU, $60
Have fun while learning all the essentials, including how to adjust color and light, fix red-eye, crop, straighten, create a panoramic photo, and even "airbrush"!
Register for this class!
MPC 004P06 . . . . . . . . . . . . . . . M/June 25/9-noon
MPC 004P07 . . . . . . . . . . . . . . . M/July 30/9-noon
MPC 004P08 . . . . . . . . . . . . . . . M/Aug 27/9-noon

Project Management Seminar
35 Class Hours, 3.5 CEU
$500 (PMI Members); $600 (non-members)
Co-sponsored by the East Tennessee Chapter of the Project Management Institute, the goal of this seminar is to enhance professional growth opportunities for participants in industry, service, health care, information management, and other organizations where costs, schedule, quality, or performance are critical to success. Participants will learn state-of-the-art project management techniques and prepare for the Project Management Professional certification exam.
Register for this class!
BUS 653P75 . . . . . . . . . . . . . . . R/Sept 15-Nov 15/6-9:30 p.m.

Social Media Marketing Workshop for Business
8 Class Hours, .8 CEU, $250

The social web is the most revolutionary marketing development since the radio. While this new channel has undeniable business benefits, it can also be frustrating, overwhelming and time-consuming for the newcomer. This lively four-part, hands-on workshop will unravel the mysteries of social media, focus on tangible business value and help you develop an effective approach for your business.

Special focus will be placed on developing an appropriate strategy and hands-on use of tools such as Twitter, Facebook, LinkedIn and YouTube as marketing platforms. The class size is limited to provide ample opportunity for discussion and problem-solving. Students only need a basic understanding of the Internet and web navigation to benefit from this class.

CLASS ONE—Overview & Strategy

What is social media marketing and why is it different?
Your company’s role in the social web
Trends, best practices and case studies
Benefits and risks
A formula to create business benefits
Strategy fundamentals
Overview of essential social media platforms

CLASS TWO—Hands-on Workshop

Hands-on social media marketing workshop
Getting started on Twitter for business
Building and managing an audience
How to communicate effectively for business
Location-based social media applications

CLASS THREE—Hands-on Workshop

Student discussion and problem-solving session
Emphasis on LinkedIn for networking and career-building
Overview of Facebook marketing
Fundamentals of using YouTube in your business

CLASS FOUR—Discussion/Problem Solving & Sustainability

Student problem-solving and case studies
Business benefits of blogging
Introduction to company blogging and content marketing strategies
Managing an on-going social media initiative
Social media policy and ethics
Additional resources and ideas

Summer 2012 Class Dates:
Mondays, July 9-30 (9-noon)

Our instructor:
Mark W. Shaefer is a globally-recognized blogger, educator, business consultant and author who blogs at {grow}, one of the AdAge Top 50 blogs of the world. Mark has worked in global sales, PR and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses at several colleges and is a faculty member of the graduate studies program at Rutgers University. He is the author of “The Tao of Twitter” and is in the top 0.5% of “influencers” on Twitter.

What students are saying about Social Media Marketing for Business:
“I have taken every class, webinar and Internet session I could find on social media marketing and this was the best by far. Mark was the first to put this together from a true business perspective.”
“Mark was very interactive! He truly has a passion for what he is teaching, as well as, ensuring his class is benefitting from his material.”
“For the first time I was able to easily see how I could incorporate social media into my work life.”
“Concise, enlightening, concepts applicable to business and personal needs. I now feel more confident to venture into this new arena and remain competitive.”
“The best thing about this class was Mark’s knowledge of the information presented; his expertise level. This is an excellent class.”
“Mark brought the key elements of social media together in an understandable package aimed at how to make them work/produce for business.”
“I liked the way we could tackle our individual business problems in class.”

To register, please call (865) 539-7167. Or register online: Register for this class!

Hardin Valley Campus

Summer 2012 Class Dates:
BUS 007P07. . . . . . . . . . . . . . . M/July 9-30/9-noon

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