John Brent Morrison, manager of technical operations in Educational Technology Services at Pellissippi State Community College, was recognized recently as one of the best business graduate students in the world.
Morrison, who is pursuing an M.B.A. at Tennessee Technological University, competed in the international Capstone Business Simulation program, or Capsim, during spring semester. He placed 23rd out of 1,760 participants from 36 countries, and his scores put him in the top 1.5 percent of competitors.
The Capsim is a sophisticated program used in more than 600 universities worldwide. Students create and operate fictitious companies, making decisions regarding marketing, finance, product development, factory production, and workforce management. Students who do well in the classroom can choose to compete in the biannual competition.
The company Morrison fabricated designed, manufactured, and distributed motion sensors for various products, such as pedometers and video game remote controls. Morrison’s success, he believes, came from his strategy of regularly introducing new products into the market.
“The steady pace of product innovation,” he said, “allowed me to examine the simulated market as a whole and target the consumer needs that my competitors were failing to meet, making products that were smaller, faster, and cheaper.”
According to Christine Miller, the decision sciences and management instructor who oversaw the classroom Capsim project, the program is designed to mimic the uncertainty of real-world business.
“The decisions are all interrelated,” she said. “A production decision can affect the corporation’s cash flow, which could have a ripple effect in the financial arena. If the simulation adds something like an economic recession, the companies have to be able to withstand it.”
For more information about Pellissippi State, visit www.pstcc.edu or call (865) 694-6400.