If you are not using social media as part of your business marketing strategy, you’re giving others in your field an advantage, says social media expert Mark Schaefer. Schaefer is the instructor for “Social Media Marketing Workshop for Business,” a non-credit workshop offered by Business and Community Services at Pellissippi State Community College.
Schaefer likens social media to a high-impact medium that at one time was also new: television.
“It’s like having a competitor advertise on television and you don’t even know what television is,” said Schaefer. “You need to at least be aware of this new marketing channel so you can make the right decisions for your business.”
Schaefer, an award-winning author and educator, was cited in Forbes Magazine’s July 2009 “Twenty-One Top Twitter Tips” article, and he serves as an adjunct professor of marketing at Rutgers University. Schaefer, who has advanced degrees in marketing and organizational development, has nearly three decades of experience in global corporate communications, sales and marketing.
He sees the enormous business benefits offered by today’s social media tools, but he also witnesses the frustration and lack of direction that many entrepreneurs have regarding those tools. That’s where “Social Media Marketing Workshop for Business” can help.
The four-part, hands-on workshop places special focus on developing an appropriate strategy for using Twitter, Facebook, LinkedIn and YouTube as marketing platforms for any business. Students need only a basic understanding of the internet and Web navigation to benefit from the class.
Pellissippi State offers “Social Media Marketing” this February on Tuesdays. Classes begin on Feb 1 and continue through Feb. 22. Students may enroll for either morning or afternoon: 8:30-10:30 a.m. or 6:30-8:30 p.m.
Cost is $189 and a total of .8 CEUs (continuing education units) are available. All sessions meet at the Pellissippi Campus, 10915 Hardin Valley Road.
For information on this or additional courses offered through Pellissippi State’s Business and Community Services, visit www.pstcc.edu/bcs or call (865) 539-7167.