Get new customers with Pellissippi State workshop

Savvy entrepreneurs know that advertising on sites such as Facebook, LinkedIn, Twitter and YouTube can bring in lots of new customers.

If you’re a business owner who wants to broaden your advertising base, plan to spend four Mondays in July at Pellissippi State Community College’s four-part non-credit workshop and watch your customers multiply.

“Social Media for Small Business” is a hands-on class offered Mondays, July 9-30, 9-noon on the Hardin Valley Campus, 10915 Hardin Valley Road. Workshops take place in the Alexander Building, Room 129.

You don’t have to be a social media whiz. All you need is a basic understanding of the internet. And even if you already spend hours a day on sites like Facebook, you will benefit from the technical advertising knowledge of instructor Mark Schaefer.

Schaefer is a globally recognized blogger, educator, business consultant and author. He has worked in global sales, public relations and marketing for nearly 30 years. He is executive director of U.S.-based Schaefer Marketing Solutions.

Schaefer’s clients include both startups and global brands such as Cisco, AT&T, Johnson & Johnson and the United Kingdom government. He has advanced degrees in marketing and organizational development and holds seven patents.

The instructor assists class members in developing a sound social media marketing strategy to boost their business’ bottom line. The workshop fee is $250. Class size is intentionally limited to provide ample opportunity for discussion and problem-solving.

To register or find out more, call (865) 539-7167 or visit www.pstcc.edu/bcs.