Personal privacy rights have been a national hot topic recently, and Pellissippi State Community College’s next Faculty Lecture Series speaker has them on her mind.
Lisa Bogaty, associate professor in Business and Computer Technology, delivers the lecture “What They Know: Privacy in the Age of Digital Tracking” at 12:30 p.m. Thursday, Oct. 3. The free event, which takes place in the Goins Building Auditorium on the Hardin Valley Campus, is open to the public.
“There’s a huge debate going on about people’s right to privacy following various leaks about information gathering by businesses and governmental entities such as the NSA,” Bogaty said.
“The issue is, should we be collecting this level of data about the public when people have not been charged with a crime or are not the subject of an investigation, and how long should this information be stored?”
Bogaty, who teaches business administration and e-commerce courses at Pellissippi State, will focus on behavioral online tracking—tracking an internet user’s shopping patterns, search queries, online friends, social media behavior, and other information—and how businesses and marketers use that information. Bogaty will touch briefly on government online tracking.
“There was a time when almost everyone got junk advertisements in their emails,” she said, “but that doesn’t happen often anymore. Your online experience now involves very focused advertising based on your real shopping and searching patterns. These ads can only be this targeted by knowing you—and they do know you.”
Bogaty says she hopes her lecture leaves listeners with more questions than answers, since the debate about online privacy is an ongoing one.
The Faculty Lecture Series is part of The Arts at Pellissippi State, which brings to the community cultural activities ranging from music and theatre to international celebrations, lectures, and the fine arts.
To learn more about “What They Know” or The Arts at Pellissippi State, call (865) 694-6400 or visit www.pstcc.edu/arts. To request accommodations for a disability, contact the executive director of Human Resources and Affirmative Action at (865) 694-6607 or firstname.lastname@example.org.