Marketing and Communications: we’re here to help!

Marketing InfographicAre you planning an event that needs promoting? Do you require printed materials that are professional and sport the College’s “look”? Do you want to make the most of Pellissippi State’s social media accounts to get your information out?

We can help! Click the image above to find a printable and downloadable infographic that will get you started in taking advantage of the services offered through Marketing and Communications.

Want more details? Check out our new Brand Book.

The Brand Book is your one-stop shop for information about using the brand to uphold Pellissippi State’s integrity and reputation. As we all know, people respect and support brands they trust. The job of Marketing and Communications is to present the College’s brand — its market identity — in a way that is consistent, professional, clear and accurate. Succeeding in that leads to recognition, then to customer trust and confidence, and ultimately to brand loyalty. And, of course, that’s what we all want.

The Brand Book includes most of what you need to know about Pellissippi State’s professional branding guidelines. Your cooperation in helping us meet those guidelines will ensure that the College’s brand — like the College itself — continues to be one of which we are all proud. The Brand Book is also filled with information about Pellissippi State’s name, history, mission, academic banners, seal, and much more.

Beginning this semester, Marketing and Communications unveils significant changes to its policies and procedures. The changes are intended to help us operate more efficiently and effectively for everyone. The revised policies and procedures cover things like how to request design and printed materials, how to access and correctly use Pellissippi State’s logo, how to handle copyrighted material, how to get the most from social media, and how to use the College’s website.

Check out our policies at www.pstcc.edu/mc/branding.

Marketing and Communications garners public relations honors

Marketing and Communications brought home three honors from the recent 39th Annual V Awards ceremony, hosted by the Volunteer Chapter of the Public Relations Society of America.

For the 2013 College at a Glance brochure and the 2013 Backstage Pass video, Marketing and Communications received two Award of Quality honors. Additionally, the 2013 The Arts at Pellissippi State booklet earned an Award of Merit.

The goal of both publications was to advertise the College’s many services and opportunities in a memorable piece, says Mark Friebus, creative project coordinator and designer of the arts series booklet and College at a Glance.

“College at a Glance is specifically used by staff who visit surrounding high schools and who needed one all-inclusive, portable piece for prospective students to carry with them,’ he said. “The feedback on this piece has been overwhelmingly positive, with several reorders of the publication in a short time.”

The Arts at Pellissippi State booklet, which also recently won a Tennessee College Public Relations Association award, conveys information on upcoming arts-related events in a design that is, itself, artistically beautiful.

The Backstage Pass video was created as a digital invitation to a fundraising event for The Arts at Pellissippi State. It’s viewable on Pellissippi State’s YouTube channel.

“In order to convey the feeling that the viewer actually is stepping ‘backstage’ at an arts event,” said Jessie Tipton, visual media coordinator and creator of the video, “the video was filmed in a single take.”

With a membership of more than 21,000 public relations and communications professionals, the Public Relations Society of America is the world’s largest organization of PR professionals.

You’re reading an award-winning publication!

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The Marketing and Communications Office recently brought home top honors in two categories of the 2014 Tennessee College Public Relations Association Communications Awards competition.

Winning a gold in the Brochure/Flier category was the 2013 booklet for The Arts at Pellissippi State. “Inside Pellissippi” won a silver in Electronic Newsletter.

“The Arts at Pellissippi State booklet relies heavily on event photography, which makes it attractive and lively,” said Mark Friebus, creative project coordinator and designer of the publication. “The piece itself was designed to be artistic so it would showcase the creativity and talent in the arts events.”

Erin Simpson, coordinator of Web authoring services, said this about the electronic newsletter she designs: “‘Inside Pellissippi’ provides readers a one-stop communications source for internal news at Pellissippi State. The design is simple, and the publication is designed to be easy to read and quick to navigate, while still featuring fun and interactive multimedia.”