The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality.
Credits earned may be applied toward an Associate of Applied Science degree in Business Administration/Marketing concentration.
Where more than one course is offered within a level, courses may be taken in any sequence.
|ADV 2500||Advertising & Promotion||3|
|MKT 2200||Principles of Marketing||3|
|ADMN 2450||Communication Media||4|
|TOTAL CREDIT HOURS REQUIRED:||13|