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College Catalog

Promotion Methods

The Promotion Methods curriculum prepares for entry-level employment in the field of marketing. Certificate topics include the role of advertising in the organization’s overall promotion and marketing strategy; evaluation of effectiveness and efficiency of various advertising media; developing marketing strategy, mix and plan; and e-commerce site functionality.

Credits earned may be applied toward an Associate of Applied Science degree in Business Administration/Marketing concentration.

Where more than one course is offered within a level, courses may be taken in any sequence.

 

ADV 2500 Advertising & Promotion 3
MKT 2200 Principles of Marketing 3
MKT 2450 E-Commerce 3
ADMN 2450 Communication Media 4
TOTAL CREDIT HOURS REQUIRED: 13

 

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