Media buying, public relations topics of seminar

Need to know how to buy local advertising or generate public relations for your business or organization? Learn how to work with the media from the experts at a free public seminar at Pellissippi State on February 21.

"Media Buying and PR: Relationship Marketing at Its Best" will run 12:30-2:30 p.m. in the Goins Auditorium.

Lila Honaker of AC Entertainment, Frank Nystrom of WIVK and Deanene Light from the Knoxville News Sentinel will discuss how clients develop long-term relationships with media representatives and how those relationships impact advertising and public relations strategies. Topics will include the following:

Which local media to use for specific audiences
How to buy media time and what it costs
How to choose between advertising and PR
How advertising and PR work together

Pellissippi State's student chapter of the American Marketing Association is hosting the event. The seminar is the first in the chapter's annual spring seminar series. This year's focus is Relationship Marketing.

For questions about the event, please contact Lisa Bogaty at 694-6482 or lbogaty@pstcc.edu.

"Inside Pellissippi" is a bi-monthly electronic publication produced by the Community Relations Office for the faculty and staff of Pellissippi State Technical Community College, 10915 Hardin Valley Road, P.O. Box 22990, Knoxville, Tennessee 37933-0990. All suggestions and comments should be sent to Julia Wood (jwood@pstcc.edu).

For past issues, visit the Inside Pellissippi Archive.