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INTRODUCTION TO HOSPITALITY |
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Class Hours: 3.0 |
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Credit Hours: 3.0 |
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Laboratory Hours: 0.0 |
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Revised: Fall 08 |
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NOTE: This course is designed for transfer credit. |
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Catalog Course Description: |
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This course is an introduction to the hospitality industry, with emphasis on the broad spectrum of hospitality organizations and career opportunities. |
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Entry Level Standards: |
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Students must be able to read, write, speak and reason at the college level. |
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Prerequisites: |
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None |
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Textbook(s) and Other Course Materials: |
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Powers, T. and Barrows, W. Introduction
to Management in the Hospitality Industry, 6th Ed. |
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I. Week/Unit/Topic Basis: |
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Week |
Topic |
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1 |
Overview of the Hospitality
Industry, History, |
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2 |
Forces for Growth and
Change in the Hospitality |
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3 |
The Food and Beverage
Industry, Independent / |
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4 |
The Food and Beverage
Industry, Market |
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5 |
Restaurant Operations, Physical Plant Management |
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6 |
Forces Shaping Food
Service, Issues Facing Food |
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7 |
Institutions and Food Service |
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8 |
Tourism: Front and Center, The Tourism Industry |
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9 |
Destinations: Tourism Generators,
Attractions |
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10 |
Health Club Management,
Private Club |
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11 |
Lodging: Meeting Guest's Needs,
Quality Service |
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12 |
Forces Shaping the Hotel Business |
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13 |
Competition in Lodging,
Senior Living Services |
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14 |
Handouts - Planning for
Hospitality Management Careers, |
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15 |
FINAL EXAM |
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II. Course Objectives*: |
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A. |
Demonstrate an understanding of the historical role of hospitality as well as the future of the industry. I, II |
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B. |
Exhibit knowledge concerning the various types of hospitality facilities, as well as the managerial segments of each type of facility. I, II |
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C. |
Understand how different types of hospitality facilities appeal to specific market segments. II, III, IV |
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D. |
Prove an understanding of the role of legal and ethical managerial behavior. VIII, VI, V |
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E. |
Prove knowledge of the current trends in the hospitality industry. VII, V |
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F. |
Demonstrate a knowledge of the role of human resources and cultural diversity in hospitality. I, II, VI |
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G. |
Acquire the basic vocabulary associated with the hospitality industry I, VII |
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*Roman numerals after course objectives reference goals of the Hospitality program. |
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III. Instructional Processes*: |
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Students will: |
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1. |
Refine reading and
informational literacy skills by researching the internet to become aware of
new restaurant concepts and ideas being developed. Technological Literacy Outcome, Communication Outcome, Transitional
Strategies |
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2. |
Trace the history of a
hospitality company in terms of its origin, leaders, founders, and specific
offerings. The information will be presented in both written and oral report
format Transitional Strategies,
Communication Outcome, Active learning Strategy |
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3. |
Work in groups to evaluate
different career opportunities in the hospitality industry including
responsibilities and the differential benefits and attributes of each
position. Active Learning Strategy,
Communication Outcome |
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4. |
Develop a target market
analysis for the differing segments of the lodging industry. Active Learning Strategy, Technological
Literacy Outcome |
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5. |
Develop a vocabulary that
allows them to effectively communicate with hospitality industry professionals.
Transitional Strategy |
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6. |
Write and revise a position
paper on the topic of cultural diversity within the hospitality industry. Social/Behavioral Sciences Outcome |
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*Strategies and outcomes listed after instructional processes reference TBR’s goals for strengthening general education knowledge and skills, connecting coursework to experiences beyond the classroom, and encouraging students to take active and responsible roles in the educational process. |
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IV. Expectations for Student Performance*: |
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Upon successful completion of this course, the student should be able to: |
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1. |
Explain the history of the lodging industry. A,G |
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2. |
Differentiate between various hospitality career opportunities. B,C,F |
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3. |
Explain the organizational structure of the various types of hotels. B,A,G |
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4. |
Identify the industry leaders with their respective innovations and accomplishments. E, D |
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5. |
Differentiate between private ownership and franchise ownership. A,B,G |
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6. |
Discuss the impact of service to various segments of the lodging industry. C,F |
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7. |
Explain the impact of governmental regulation on the property owner/operator. A,B,D,E |
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8. |
Identify logical customer expectations as based on the type of hospitality facility. B,C |
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9. |
Discuss non-managerial professional career opportunities. A,G |
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10. |
Explain the significance of cultural diversity on the hospitality industry. D,E |
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11. |
Identify approaches for dealing with cultural diversity in the workforce. D,E |
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12. |
Explain the basic types of cost control systems in hospitality. B |
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13. |
Name the primary associations for each segment of the hospitality industry as well as their publications. A,D,G |
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14. |
Discuss the historical perspective of hospitality laws in context with the industry segments the laws were created for. A,B,D |
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15. |
Explain the value of ethical behavior in hospitality management C,D,E,G |
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*Letters after performance expectations reference the course objectives listed above. |
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V. Evaluation: |
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A. Testing Procedures: |
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Students are evaluated primarily on the basis of tests. A minimum of three exams must be given. |
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B. Laboratory Expectations: |
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N/A |
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C. Field Work: |
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Students will be responsible for two written reports based on information from hospitality professional trade journals. Written assignments concerning interdepartmental memos, incident reports, business letters, and situation analysis will also be required. |
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D. Other Evaluation Methods: |
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Class participation, group work and homework will also comprise the final grade for the course. Each instructor must provide full details the first week of class via a syllabus supplement. |
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E. Grading Scale: |
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92 -
100 A |
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VI. Policies: |
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A. Attendance Policy: |
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B. Academic Dishonesty: |
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Plagiarism, cheating and
other forms of academic dishonesty are prohibited. A student guilty of
academic misconduct, either directly or indirectly through participation or
assistance, is immediately responsible to the instructor of the class.
In addition to other possible disciplinary sanctions that may be imposed
through the regular Pellissippi State procedures as
a result of academic misconduct, the instructor has the authority to assign
an F or a zero for the exercise or examination or to assign an F in the
course. ( |
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C. Accommodations for disabilities: |
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If you need
accommodations because of a disability, if you have emergency medical
information to share, or if you need special arrangements in case the building
must be evacuated, please inform the instructor immediately. Please see the
instructor privately after class or in his/her office. Students must present
a current accommodation plan from a staff member in Services for Students
with Disabilities (SSWD) in order to receive accommodations in this course.
Services for Students with Disabilities may be contacted by going to Goins 127 or 131 or by phone: 694-6751(Voice/TTY) or
539-7153. |
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