Master Syllabi

PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS
CIW E-COMMERCE CERTIFICATION WEB 2293
Class Hours: 1.0						Credit Hours: 1.0
Laboratory Hours: 0						Revised: Fall 08
Note: This course is not designed for transfer credit.
Catalog Course Description:
	The preparatory course for the CIW E-Commerce Designer exam focuses on standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. This course will use materials that allow students to instantly evaluate the level of IT knowledge achieved and will include practice exams.
Entry Level Standards:
	Students taking this course should be proficient in Windows XP
Prerequisites:
	WEB 2200
Corequisites:
	WEB 2220
Textbook(s) and Other Course Materials:
	The cost of the CIW certification exam will run approximately $75 for this course. Your instructor will manage the ordering of the exam. Doing this through your instructor will get you the reduced price of $75. CIW Online Assessment account. Your instructor will provide information about this resource in the course content. Ths online assessment account will let you (a) pre-assess your aptitudes, then tailor your study accordingly (b) prepare for the certification exam (c) instantly evaluate course knowledge and (d) review materials in testing or study environments. CIW E-Commerce Certification Exam You can either take the certification exam at Pellissippi State through the CIW Exam Membership Program (reduced price~$75) or go to a Prometric Testing Center to take the exam (~$125). If you take the exam at PSTCC, the instructor will order your exam with the lab fee you paid during registration. Information on the CIW E-Commerce Designer Certification Exam can be found at http://www.ciwcertified.com/exams/1d0525.asp?comm=home&llm=3 . This exam (CIW E-Commerce Designer 1D0-525 ) specifically: Contains a total of 72 items—all are scored. To certify, you must correctly answer at least 49 of the 72 to achieve a total score of 68% or greater. You will have 75 minutes to complete the exam. Each item offers four solutions or distracters. Exam candidates must select the one best solution for each item. CIW E-Commerce Designer focuses on standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. This individual understands and facilitates relationships among marketing, promotion, customer service, user interaction, purchasing methods, and secure transactions by using SSL and SET, payment gateways, inventory control, shipping and order information and site performance testing and evaluation. Specifically, the exam tests over Electronic commerce (e-commerce) trends and statistics. Business-to-consumer (B2C) and business-to-business (B2B) e-commerce. E-commerce vs. traditional sales methods. Considerations of launching an electronic commerce Web site, including hardware, software, bandwidth, in-house hosting and outsourcing. Generating revenue on the Internet and payment collection for the Internet. Security issues and legal aspects of e-commerce, including but not limited to jurisdiction, copyright, intellectual property, taxation, and software patents. E-commerce marketing goals and online marketing strategies. Drivers and barriers to growth and advantages and disadvantages of hard goods and soft goods. Product pricing ranges and price changes and determine global versus niche product appeal. Internet demographics, product distribution, banner ads, exchange networks and referrer programs. Search engine placement and e-mail marketing. Usability and factors affecting usability, including but not limited to screen flow, click patterns, and customer services (FAQ and e-mail). E-services and Customer Relationship Management (CRM) including the ability to formulate a CRM action plan and customer surveys. Synchronous and asynchronous services. Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol. Business-to-business networks. Supply chain and procurement and vertical and horizontal markets. Instant storefronts, including but not limited to entry-level packages for creating and managing electronic commerce storefronts. Online electronic commerce packages, including but not limited to mid-level and high-level outsourcing solutions for electronic commerce site creation. Web site development software, web server software, virtual directories, virtual servers, and multiple IP addresses. Database needs and requirements. Development software configuration. Catalog design and components of online catalogs. Shopping cart implementation, including but not limited to shipping, taxation requirements and fulfillment tracking. Payment methods and payment gateways, including but not limited to accepting credit cards, verifying payment gateways, online transaction information and credit card process transactions. Knowledge database installation, population, integration and administration. Encryption schemes including but not limited to symmetric, asymmetric and one-way. Security implementations including but not limited to hashing, message digests and digital signatures. Certificate-related infrastructure and digital certificates. Secure Sockets Layer (SSL), Secure Electronic Transactions (SET) and secure ordering pages of a site. Server monitoring and optimization. NOTE: It is not necessary to pass the certification exam in order to pass this course. You will receive credit for taking the exam. Supplementary Materials: Software The following software should be installed on your system before beginning this class: Microsoft Windows (XP) and Adobe Acrobat Reader. Download free from http://www.adobe.com/support/downloads/main.html INOTE: This course is one of a series in the Certified Internet Webmaster (CIW) program offered at Pellissippi State . The CIW certification program validates job-role skills competency for entry-level job seekers and seasoned professionals alike. Candidates can earn CIW certificates in various information technology (IT) job roles, from the foundational CIW Associate certification, continuing to CIW Professional and specialization certifications, and up to advanced-level Master CIW certifications. The course prepares you for the Master CIW Designer certification. For detailed information, see CIW's website at http://www.ciwcertified.com/.
I. Week/Unit/Topic Basis:
AssessPREP is a computer-based assessment tool designed to measure a learner's proficiency on a given topic or application. The CIW E-Commerce CD will assess a student's knowledge of the areas covered on the CIW E-Commerce Certification Exam.
Phase I: Fall/Spring Weeks 1-6 Summer Weels 1-4					Your instructor will order the certification exam from ProSoft. The instructor will work with you to determine a date toward the end of the semester when you wish to schedule for the exam to be given; you must schedule the exam at least three weeks in advance of when you wish to take it. You can take the exam once. If you take the exam in the PSTCC CIW Exam lab, your scores will be recorded by the instructor and factored into your grade for this course; if you choose to take the exam in testing center not associated with PSTCC, you will fax your test scores to the instructor so the score can be factored into your grade. During Phase I of the semester, you will be studying and working through the companion CIW course (for this exam, the co-requisite course is WEB 2220 CIW E-Commerce Designer). During this time, you can be using the CIW Online Assessment account.
Phase II: Fall/Spring Weeks 7-12 Summer Weeks 5-6					Use CIW Online Assessment account: Student will use the online materials to review and practice for the CIW E-Commerce Designer Certification Exam.
Phase III: Fall/Spring Weeks 13-15 Summer Weeks 7-8					Take Online Quizzes: Quizzes have been created in this course made up from the questions similar to those of the CIW exam. The questions for all quizzes are randomly drawn from the test bank. Your performance on these quizzes will indicate to the instructor that you are studying and learning the skills presented from the companion course and from the online assessment account and that you are progressing toward successful completion of the certification exam. The materials allow for Multiple study modes for adaptive learning Personalized study plan and progress reports Study questions and reference tools Simulations of actual testing environments Alignment and references back to CIW instructor-led courseware Drill-down testing on missed questions Schedule and complete CIW E-Commerce Designer Certification Exam. You need to schedule the date and time for your exam at least three weeks in advance through your instructor. This is the lead time ProSoft needs for the certification exam to be ordered and scheduled for downloading to the CIW lab at PSTCC. The certification exam can be taken only once for this course.
*II. Course Objectives:**
	A.			Define e-commerce and discuss its trends and statistics. I
	B.			Explain the legal aspects of e-commerce, including jurisdiction, copyright, and patents. I
	C.			Identify and describe e-commerce marketing goals. I
	D.			Explain usability and discuss the factors that affect it. I
	E.			Define e-services and formulate an e-service action plan. III,VI
	F.			Explain Electronic Data Interchange (EDI) and its role in e-commerce. I
	G.			Define e-business and the role it plays in current business. II,VI
	H.			Explain interoffice resources for increased productivity and cost reduction. V,VI
	I.			Distinguish between e-commerce software options and weigh their advantages and disadvantages. I
	J.			Install and customize an e-commerce site with a product catalog using software applications. I,II,III,IV,V,VI
	K.			Install and verify a payment gateway for transaction processing. IV,V,VI
	L.			Administer payment transactions for the batching process. IV,V,VI
	M.			Identify major components of e-commerce security. IV,V,VI
	N.			Generate a certificate request for a trusted third-party certificate authority. IV,VIV
	O.			Install a server certificate. IV
	P.			Develop a fully transaction-enabled e-commerce web site. I,II,III,IV,V,VI
*Roman numerals after course objectives reference goals of the Web Technology program.
*III. Instructional Processes:**
Students will:
	1.			Focus on the standards, technologies, and practices for both business-to-business and business-to-consumer e-commerce models. Technological literacy outcome
	2.			Understand and facilitate relationships among marketing, promotion, customer service, user interaction, purchasing methods, and secure transactions. Technological literacy outcome
	3.			Apply and use Secure Sockets Layer (SSL) and Secure Electronic Transactions (SET), payment gateways, inventory control, shipping, and order information in relation to e-commerce. Technological literacy outcome
	4.			Conduct site performance testing and evaluation in relation to e-commerce. Technological literacy outcome
	5.			Understand how to conduct business online and how to manage the technological issues associated with constructing and e-commerce web site. Technological literacy outcome
	6.			Use research activities to promote independent thinking. Active Learning Strategies
	7.			Implement a genuine transaction-enabled business-to-consumer web site. Technological literacy outcome
	8.			Examine strategies and products available for building e-commerce sites, how such sites are managed, and explore how they can complement an existing business infrastructure. Active Learning Strategies, Technological Literacy Outcome
	9.			Implement technology to engage cardholders, merchants, issuers, payment gateways, and other parties in electronic transactions. Technological literacy outcome
*Strategies and outcomes listed after instructional processes reference TBR’s goals for strengthening general education knowledge and skills, connecting coursework to experiences beyond the classroom, and encouraging students to take active and responsible roles in the educational process.
*IV. Expectations for Student Performance:**
Upon successful completion of this course, the student should be able to:
	1.			Define electronic commerce (e-commerce) and discuss electronic commer trends and statistics. A
	2.			Explain the difference between business-to-consumer and business-to-business e-commerce. A
	3.			Weigh the advantages and disadvantages of using e-commerce over traditional sales methods. A
	4.			Assess the initial considerations of launching an electronic commerce web site, including hardware, software, bandwidth, in-house hosting, and outsourcing. A
	5.			Discuss different archetypes for generating revenue on the Internet. E
	6.			Explain three models for collecting payments on the Internet. C
	7.			Discuss security issues. B
	8.			Explain legal aspects of e-commerce. B
	9.			Identify Internet issues that may present legal challenges. B
	10.			Discuss how legal issues such as jurisdiction, copyright, and patents apply to software. A,B
	11.			Identify what constitutes intellectual property and how to protect it. A,B
	12.			Identify the current taxation issues facing Internet commerce. A
	13.			Identify and define e-commerce marketing goals. E
	14.			Describe online marketing strategies. E
	15.			Discuss the drivers and barriers to growth. E
	16.			Discuss the advantages and disadvantages of hard goods and soft goods. E
	17.			Explain product distribution factors and methods dealing with cost and distance. E
	18.			Compare global product appeal to niche product appeal. E
	19.			Identify Internet demographics and their relevance. E
	20.			Explain product/service awareness methods used by online marketers. E
	21.			Use banner ads effectively. E,G
	22.			Discuss exchange networks and referrer programs. E,G
	23.			Select among search engine placement options. E,G
	24.			Choose appropriate email marketing options. E,G
	25.			Explain the importance of usability. D
	26.			Discuss factors affecting usability. D
	27.			Explain click patterns. D
	28.			Clarify the concept of screen flow. D
	29.			Analyze usability results. D
	30.			Define e-services. E,F,G, H
	31.			Define Customer Relationship Management (CRM). E,F,G, H
	32.			Define synchronous and asynchronous e-services. E,F,G, H
	33.			Formulate a CRM action plan. E,F,G, H
	34.			Develop customer surveys. E,F,G, H
	35.			Explain Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and Open Trading Protocol. B,C
	36.			Define business-to-business networks. A,B,C
	37.			Explain vertical and horizontal markets. A,B,C
	38.			Identify inter-office productivity resources. A,B,C
	39.			Distinguish among the online instant storefront options for creating an electronic commerce site. G,H,I
	40.			Explain the advantages and disadvantages of online instant storefronts, including packages for creating and managing electronic commerce storefronts. G,H,I
	41.			Create an online instant storefront using Earthstores.com and ShopFactory. G,H,I
	42.			Evaluate the administrative merits of online electronic commerce packages. G,H,I
	43.			Evaluate the issues involved in choosing web server software. H
	44.			Examine the Microsoft Internet Information Server (IIS) configuration. H
	45.			Create a virtual directory and a virtual server. H
	46.			Bind multiple IP addresses. H
	47.			Discuss the issues in choosing web site development software. H
	48.			Examine database needs and requirements. H
	49.			Examine the development software setup and configuration. H
	50.			Unpack a Solution Site for Commerce Server. G,H,I
	51.			Create a foundation for your e-commerce site. G,H,I
	52.			Examine the Commerce Server Business Desk. G,H,I
	53.			Customize default pages. G,H,I
	54.			Explain the concepts of catalog design. E,F,G
	55.			Explain the components of an online catalog. E,F,G
	56.			Demonstrate how new categories, products, and properties are added to an online catalog. E,F,G
	57.			Define shipping and taxation requirements. E,F,G
	58.			Integrate an online catalog with the existing site that was developed. E,F,G
	59.			Explain the issues involved in choosing a payment method. G,I
	60.			Install a payment gateway. G,I
	61.			Enable the site you created to accept credit cards. G,I
	62.			Access online transaction information. G,I
	63.			Manually process credit card transactions. G,I
	64.			Describe the function of a knowledge base. H
	65.			Install, populate, administer, and integrate a knowledge base. H
	66.			Identify encryption schemes such as symmetric, asymmetric, and one way. C
	67.			Identify the benefits provided by security implementation such as hashing, message digests, and digital signatures. C
	68.			Explain the certificate-related infrastructure. C
	69.			Outline the consideration of a secure transaction. C
	70.			Request a digital certificate from VeriSign. C
	71.			Create a digital certificate from Microsoft Certificate Server. C
	72.			Install server digital certificates. C
	73.			Examine the current Secure Sockets Layer (SSL) procedure. C
	74.			Secure the ordering pages of the site your created. C
	75.			Examine the implementation of the Secure Electronic Transactions (SET). C
	76.			Manage the issues and tools used to run your e-commerce web site. G,H,I
	77.			Explain the tools and methods used to test your site for traffic. G,H,I
	78.			Identify the need for server monitoring and optimization. G,H,I
	79.			Identify site strengths and weakness. G,H,I
*Letters after performance expectations reference the course objectives listed above.
V. Evaluation:
	A. Testing Procedures:
			Online quizzes will be built into the course. The quiz items will be randomly generated from a bank of quiz items; each student may receive a different set of quiz questions over a specific topic. Grading Procedure: 50% of grade: Completion of CIW E-Commerce Designer Certification Exam. You do not have to pass the certification exam to pass this course. Your grade for this portion will be determined by the number of points you get correct on the exam. This will be combined with the points you earn on the other two percentage components of the course (Quizzes and Online Communication Tools) shown below. 90 % of total correct = A 80 % of total correct = B 70 % of total correct = C 60 % of total correct = D <60 % of total correct = F 40% of grade: Quizzes--Online. Quizzes delivered online through WebCT will be used to measure your progress as you work independently with the AssessPREP CD. The questions you are studying and practicing from the CD will be included in a question database to be delivered in 25-item quizzes. Questions will be randomly selected from the database for each student for each quiz. Two practice quizzes and one graded quiz will be structured for each course objective. The quizzes are timed and the last one will simulate the way the actual certification exam is administered. You are encouraged to take all three tries to familiarize yourself with the questions. 10% of grade: Online Communication Tools. Students will use email and discussion board to communicate with instructor and with each other.
	B. Laboratory Expectations:
		N/A
	C. Field Work:
		N/A