PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE
MASTER SYLLABUS

ADVANCED WEB PAGE/SITE DESIGN
WEB 2812

Class Hours: 3.0

 

Credit Hours: 3.0

 

Laboratory Hours:  0.0

 

Revised: Spring 08

 

 NOTE:  This course is not designed for transfer credit.

 

Catalog Course Description:

 

 

 

This problems-oriented course will teach the use of dynamic elements to enhance web pages and sites. Advanced concepts in page layout and site optimization will be studied with emphasis on principles used to craft dynamic web pages that get noticed. Exercises and projects will allow students to apply the principles of web design to their own sites that will be created and transferred to a server in the course.

Entry Level Standards:

 

 

 

Students taking this course should be proficient in Windows 98, 2000 or XP; have a working knowledge of the Internet; and have a working knowledge of web-page development using HTML, an HTML editor, and industry standard Web development software. Students should also be able to create, scan, and manipulate digital graphics by using a professional standard graphics program; they should be familiar with graphic file types; be able to submit files online using online courseware, SFTP software, and email attachments; and be able to send files to the instructor on a backup disk or CD.

Prerequisites:

 

 

 

WEB 2001 and 2002 and 2003; and
MDT 2100 Photoshop Essentials; or
CSIT 2645 or equivalent

Textbook(s) and Other Reference Materials Basic to the Course:

 

 

Required Textbook:
Principles of Web Site Design--3d Edition by Joel Sklar, Course Technology, 2005, ISBN 978-0-619-21666-5.

Recommended: Dreamweaver CS3 for Windows and Macintosh Visual Quickstart Guide, Tom Negrino & Dori Smith, Peachpit Press; 1 edition (May 30, 2007), ISBN-10: 0321503023

Recommended: Don't Make Me Think! A Common Sense Approach to Web Usability, by Steve Krug, New Riders Publishing, Indianapolis, Indiana, 2nd Edition, 2005, ISBN-10: 0321344758.

Supplementary Materials:

Students will use online subscription to training videos from Lynda.com. Optional online tutorial videos are available from VTC.com.

Student should have USB/Flash Storage Media, CDs or DVDs available for saving and external back-up of work. Update back-ups of your work during each session, so in the event of computer or service problems work can be transfered or sent to instructor. (The student is responsible for keeping work safe and sending it to be evaluated.)

Software for This Course:

·  HTML code editor - Notepad, SimpleText, etc. 

·  Photoshop CS or higher or similar professional-level photoediting program 

·  Dreamweaver CS3 (industry standard)

·  SFTP secure file transfer protocol (download and installation instructions for Filezilla and FUGU in course)

·  WinZIP 

·  MS Internet Explorer, Opera, Netscape, Mozilla Firefox , Safari

 

I. Week/Unit/Topic Basis:

 

 

 

Week 

Topic

 

1

Getting Started

 

2

Variables in the Web Design Environment

 

3

Web Site Design Principles

 

4

Planning the Site

 

5

Planning Site Navigation

 

6

Creating Page Templates

 

7

Cascading Style Sheets

 

8

Web Typography

 

9

Graphics and Color

 

10

Using Box Properties 

 

11

Working with Forms

 

12

Publishing and Maintaining Your Site

 

13

Frames

 

14

Final Projects and Evaluations 

 

15

Final Exam Period

II. Course Objectives*:

 

 

 

A.

Explore the variable factors that affect web design. I,II,II

 

B.

Develop web pages that focus on both the user's needs and the information requirements of content while producing a site that is easy to navigate and quick to download. I,II,II,IV,V,VI

 

C.

Create, scan, save, and use graphic images in web documents. I,II,II

 

D.

Use HTML tables to create page templates to provide control over how page content displays. I,II,II,IV,V,VI

 

E.

Use Cascading Style Sheets to manipulate text properties to achieve professional, effective results with quick download time. I,II,II,IV,V,VI

 

F.

Use color, text, and graphics judiciously to communicate and guide the reader through a site and test the sites in a variety of browsers and at different ranges of connection speeds. I,II,II,IV,V,VI

 

G.

Explore the advantages and disadvantages of designing web pages with frames. I,II,II,IV,V,VI

 

H.

Use forms to collect data. I,II,II,IV,V,VI

 

I.

Transfer files to the web server from the local computer and update the site as needed. I,II,II,IV,V,VI

*Roman numerals after course objectives reference goals of the Web Technology program

III. Instructional Processes*: 

 

 

Students will:

 

 

 

 

1.

Use technology to promote the objectives of this course; specifically, the Internet, Web search engines, email, and word processing. Technological Literacy Outcome

 

2.

Use web research to investigate areas of interest in building web sites. Technological Literacy Outcome

 

3.

Use interactive learning through writing, listening, and speaking in the collaborative activities. Communication Outcome

 

4.

Use research activities to promote independent thinking. Active Learning Strategy Outcome

 

5.

Use software tools and web development skills to develop web sites that are attractive, functional, and efficient. Technological Literacy Outcome

*Strategies and outcomes listed after instructional processes reference TBR’s goals for strengthening general education knowledge and skills, connecting coursework to experiences beyond the classroom, and encouraging students to take active and responsible roles in the educational process.

IV. Expectations for Student Performance*: 

 

 

Upon successful completion of this course, the student should be able to:

 

1.

Describe the current state and design limitations of HTML. A

 

2.

Learn how XML and XHTML could transform the future of the web. A

 

3.

Describe how web browsers affect the way users view web sites. A

 

4.

Decide if you should use an HTML editor to create markup code. A

 

5.

Identify the elements that make up a well-designed web page. B

 

6.

Research the Web to locate attractive, well-designed web pages. B

 

7.

Describe how screen resolution and connection speed affect the user's browsing experience. B

 

8.

Clear the cache when testing your site. B

 

9.

Describe how web pages are delivered via the Internet and stored on a user's computer. B

 

10.

Use image maps in HTML documents. B

 

11.

Create a site specification document. B

 

12.

Identify a content goal. B

 

13.

Create a user-focused site by analyzing the audience. B

 

14.

Consider the different roles and talents necessary to build a web site. B

 

15.

Create naming conventions for site files. B

 

16.

Build a relative file structure that is portable to different web servers. B

 

17.

Understand navigation principles. A,B

 

18.

Build navigation schemes that meet users' needs. B,C

 

19.

Use hypertext linking creatively. A,B

 

20.

Use the Internet to do research. F

 

21.

Use graphical for navigation and linking. A,B

 

22.

Understand how tables can enhance the display of content. A,C

 

23.

Use HTML table elements and attributes to customize page templates. A,C

 

24.

Learn how to take a page design concept to HTML code. A,C

 

25.

Recognize basic page templates. A,C

 

26.

Understand principles for type design on a web site. A,E

 

27.

Understand why you should use Cascading Style Sheet (CSS) instead of the <FONT> element. A,E

 

28.

Create style rules using the CSS language. A,E

 

29.

Selectively apply CSS style rules. A,E

 

30.

Specify CSS font properties and block-level space values. A,E

 

31.

Build and apply style classes. A,E

 

32.

Understand the differences between the web-based image file formats: GIF, JPG, and PNG. A,F

 

33.

Know which type of file format to use for which type of image. A,F

 

34.

Understand the basics of computer color. A,F

 

35.

Use hexadecimal color values to add color to pages. A,F

 

36.

Use the <IMG> element and attributes to display images effectively. A,F

 

37.

Understand the benefits and drawbacks of frames. A,G

 

38.

Understand and use frames syntax. A,G

 

39.

Understand and use frame targeting and special targeting names. A,G

 

40.

Design framesets that accommodate different screen resolutions. A,G

 

41.

Design forms to collect information. A,F

 

42.

Understand the features of Internet Service Providers and what to look for when choosing one. A,I

 

43.

Use the File Transfer Protocol (FTP) to transfer files to and from the website. A,I

 

44.

Plan for usability testing and user feedback. A,I

 

45.

Plan for ongoing site maintenance and updates. A,I

 

46.

Use a variety of ways to enhance search engine listings of web site. A,I

*Letters after performance expectations reference the course objectives listed above.

V. Evaluation:

 

 

 

A. Testing Procedures: 40% of grade

 

Online quizzes are built into this course. The primary portion of the student's grade will be based on hands on projects completed. The purpose of the online quizzes is to encourage the student to work through the lessons, exercises and to help become familiar with the concepts and principles explained in the textbook and chapters and tutorial videos. The quiz items are randomly generated from a bank of quiz items; each quiz may receive a different set of quiz questions over a specific topic. A comprehensive final quiz also delivers random questions from each course topic.

Quizzes: 30 percent of grade. Students will be given a series of non-cumulative theory exams over textbook content during the semester. These exams will consist of true/false, multiple choice, and essay questions.

 

B. Laboratory Expectations:

 

N/A

 

C. Field Work:

 

N/A

 

D. Other Evaluation Methods: 60% of grade

 

Projects: 55 percent of grade. Students will be given several chapter-based projects and two broad-based projects involving the manipulation of digital graphics. Using Photoshop and ImageReady will comprise the major part of the grade for this course. The projects will be completed in the course of reading and working through the textbook. The files will be sent weekly through the WebCT Assignment utility.

Online Communication Tools: 5 percent of grade. Students will use email to communicate with instructor and with each other.

 

E. Grading Scale:

 

 

A

90-100%

B

80-89 %

C

70-79 %

D

60-69 %

F

0-59 % 

 

VI. Policies:

 

 

 

A. Attendance Policy:

 

Pellissippi State Technical Community College expects students to attend all scheduled instructional activities. As a minimum, students in all courses (excluding videotape and Web courses) must be present for at least 75 percent of their scheduled class and laboratory meetings in order to receive credit for the course. (Pellissippi State Catalog)

 

B. Academic Dishonesty:

 

Each student is expected to submit only his/her work.  Do not collaborate on work with other students except for a group project.  Plagiarism, cheating, and other forms of academic dishonesty are prohibited. Students guilty of academic misconduct, either directly or indirectly through participation or assistance, are immediately responsible to the instructor of the class. In addition to other possible disciplinary sanctions which may be imposed through the regular Pellissippi State procedures as a result of academic misconduct, the instructor has the authority to assign an F or a zero for the exercise or examination or to assign an F in the course. (Pellissippi State Catalog).

 

C. Accommodations for disabilities:

 

If you need accommodations because of a disability, if you have emergency medical information to share, or if you need special arrangements in case the building must be evacuated, please inform the instructor immediately. Please see the instructor privately after class or in his/her office. Students must present a current accommodation plan from a staff member in Services for Students with Disabilities (SSWD) in order to receive accommodations in this course. Services for Students with Disabilities may be contacted by going to Goins 127 or 131 or by phone: 694-6751(Voice/TTY) or 539-7153.

 

D. Other Policies:

 

Some exams are to be taken at the Testing Center at Pellissippi State. A photo ID is required to take a test in the Testing Center. Children are not allowed in the Testing Center. For location, hours, etc., refer to the Testing Center web site.

It is the responsibility of students who are taking this course at a distance and cannot come to the Pellissippi State Testing Center, to make arrangements for a proctored exam. Contact the instructor to discuss this matter.

Facilities: Students must have a valid Pellissippi ID to be presented on demand to gain access to Pellissippi facilities

Hardware Requirements for this Course
As below and any required for current software the student plans to use for site building.

IBM criteria:

  • Intel Pentium 4, Intel Centrino, Intel Xeon, or Intel Core Duo (or compatible) processor.
  • Microsoft Windows XP with Service Pack 2 or Windows Vista Home Premium, Business, Ultimate or Enterprise (certified for 32-bit editions)
  • 1 GB of RAM
  • 5 GB of available hard-disk space
  • 1024 x 768 monitor resolution with 16-bit video card
  • CD-ROM drive (DVD preferred)
  • Speakers, microphone and 16 bit sound card
  • High-speed Internet connection such as cable modem or DSL recommended, if possible
  • Speakers

Software:

  • Internet Explorer 6.0 (or higher) with Outlook Express
  • Macromedia Shockwave and Flash players. Download free from http://www.macromedia.com/downloads/
  • Adobe Acrobat Reader. Download free from http://www.adobe.com/support/downloads/main.html
  • OPTIONAL: Netscape 7.0 (full installation)

Macintosh criteria:

  • PowerPC G4 or G5 or multicore Intel processor
  • Mac OS X v.10.4.8
  • 1 GB of RAM
  • 7 GB of available hard-disk space
  • 1024 x 768 monitor resolution with 16-bit video card
  • CD-ROM (DVD preferred)
  • High-speed Internet connection such as cable modem or DSL recommended, if possible
  • Speakers and microphone

Software:

  • QuickTime 7.0.4 or better
  • Adobe Reader 6 or better
  • Macromedia Shockwave and Flash players. Download free from http://www.macromedia.com/downloads/
  • Adobe Acrobat Reader. Download free from http://www.adobe.com/support/downloads/main.html
  • OPTIONAL: Netscape 7.0 (full installation)