CIW E-Commerce Certification Exam
Class Hours: 1
Credit Hours: 1
Laboratory Hours: 0
Date Revised: December 2007
Catalog Course Description: The preparatory course for the CIW
E-Commerce Designer exam focuses on standards, technologies and practices for
both business-to-business and business-to-consumer e-commerce models. This
course will use materials that allow students to instantly evaluate the level
of IT knowledge achieved and will include practice exams.
Entry Level Standards:
Students taking this course should be proficient in Windows
Prerequisites: WEB 2200
Corequisites: WEB 2220
Textbook(s) and other Reference Material Basic to the Course:
The cost of the CIW certification
exam will run approximately $75 for this course. Your instructor will manage
the ordering of the exam. Doing this through your instructor will get you the
reduced price of $75.
Online Assessment account. Your instructor
will provide information about this resource in the course content. Ths online assessment account will let you (a)
pre-assess your aptitudes, then tailor your study accordingly (b) prepare
for the certification exam (c) instantly evaluate course knowledge and (d)
review materials in testing or study environments.
E-Commerce Certification Exam You can either take the certification
exam at Pellissippi State through the CIW Exam Membership Program (reduced
price~$75) or go to a Prometric Testing Center
to take the exam (~$125). If you take the exam at PSTCC, the instructor
will order your exam with the lab fee you paid during registration.
Information on the CIW E-Commerce Designer Certification
Exam can be found at
. This exam (CIW E-Commerce Designer 1D0-525 )
a total of 72 items—all are scored. To certify, you must correctly
answer at least 49 of the 72 to achieve a total score of 68% or greater.
will have 75 minutes to complete the exam.
item offers four solutions or distracters. Exam candidates must select the
one best solution for each item.
E-Commerce Designer focuses on standards, technologies and practices for
both business-to-business and business-to-consumer e-commerce models. This individual understands and facilitates relationships
among marketing, promotion, customer service, user interaction, purchasing
methods, and secure transactions by using SSL and SET, payment
gateways, inventory control, shipping and order information and site
performance testing and evaluation. Specifically, the exam tests over
commerce (e-commerce) trends and statistics.
(B2C) and business-to-business (B2B) e-commerce.
vs. traditional sales methods.
of launching an electronic commerce Web site, including hardware,
software, bandwidth, in-house hosting and outsourcing.
revenue on the Internet and payment collection for the Internet.
issues and legal aspects of e-commerce, including but not limited to
jurisdiction, copyright, intellectual property, taxation, and software
marketing goals and online marketing strategies.
and barriers to growth and advantages and disadvantages of hard goods and
pricing ranges and price changes and determine global versus niche
demographics, product distribution, banner ads, exchange networks and
engine placement and e-mail marketing.
and factors affecting usability, including but not limited to screen
flow, click patterns, and customer services (FAQ and e-mail).
and Customer Relationship Management (CRM) including the ability to
formulate a CRM action plan and customer surveys.
and asynchronous services.
Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open
chain and procurement and vertical and horizontal markets.
storefronts, including but not limited to entry-level packages for
creating and managing electronic commerce storefronts.
electronic commerce packages, including but not limited to mid-level and
high-level outsourcing solutions for electronic commerce site creation.
site development software, web server software, virtual directories,
virtual servers, and multiple IP addresses.
needs and requirements.
design and components of online catalogs.
cart implementation, including but not limited to shipping, taxation requirements
and fulfillment tracking.
methods and payment gateways, including but not limited to accepting
credit cards, verifying payment gateways, online transaction information
and credit card process transactions.
database installation, population, integration and administration.
schemes including but not limited to symmetric, asymmetric and one-way.
implementations including but not limited to hashing, message digests and
infrastructure and digital certificates.
Sockets Layer (SSL), Secure Electronic Transactions (SET) and secure
ordering pages of a site.
monitoring and optimization.
NOTE: It is not necessary to pass the certification exam in order to
pass this course. You will receive credit for taking the exam.
The following software should be installed on your system before beginning this
class: Microsoft Windows (XP) and Adobe Acrobat Reader. Download free from http://www.adobe.com/support/downloads/main.html
INOTE: This course is one of a series in the Certified
Internet Webmaster (CIW) program offered at Pellissippi State .
The CIW certification program validates job-role skills competency for
entry-level job seekers and seasoned professionals alike. Candidates can earn
CIW certificates in various information technology (IT) job roles, from the
foundational CIW Associate certification, continuing to CIW Professional and
specialization certifications, and up to advanced-level Master CIW
certifications. The course prepares you for the Master CIW Designer
certification. For detailed information, see CIW's website at http://www.ciwcertified.com/.
Week (Phase)/Unit/Topic Basis:
Fall\Spring Weeks 1-6
Summer Weeks 1-4
Your instructor will order the certification exam from ProSoft. The instructor will work with you to determine a
date toward the end of the semester when you wish to schedule for the exam to
be given; you must schedule the exam at least three weeks in advance
of when you wish to take it. You can take the exam once. If you take
the exam in the PSTCC CIW Exam lab, your scores will be recorded by the
instructor and factored into your grade for this course; if you choose to
take the exam in testing center not associated with PSTCC, you will fax your
test scores to the instructor so the score can be factored into your grade.
During Phase I of the semester, you will be studying and working through
the companion CIW course (for this exam, the co-requisite course is WEB 2220
CIW E-Commerce Designer). During this time, you can be using the CIW Online
Fall/Spring Weeks 7-12
Summer Weeks 5-6
Use CIW Online Assessment account: Student will use the online
materials to review and practice for the CIW E-Commerce Designer
Fall\Spring Weeks 13-14
Summer Weeks 7-8
Take Online Quizzes: Quizzes have been created in
this course made up from the questions similar to those of the CIW exam. The
questions for all quizzes are randomly drawn from the test bank. Your
performance on these quizzes will indicate to the instructor that you are
studying and learning the skills presented from the companion course and from
the online assessment account and that you are progressing toward successful
completion of the certification exam. The materials allow for
study modes for adaptive learning
study plan and progress reports
questions and reference tools
of actual testing environments
and references back to CIW instructor-led courseware
testing on missed questions
Schedule and complete CIW E-Commerce Designer
Certification Exam. You need to schedule the date and time for your exam at
least three weeks in advance through your instructor. This is the lead
time ProSoft needs for the certification exam to be
ordered and scheduled for downloading to the CIW lab at PSTCC. The
certification exam can be taken only once for this course.
II. Course Objectives*:
e-commere and discuss its trends and statistics.
the legal aspects of e-commerce, including jurisdiction, copyright, and
and describe e-commerce marketing goals.(I)
usability and discuss the factors that affect it. (I)
e-services and formulate an e-service action plan. (III,VI)
Electronic Data Interchange (EDI) and its role in e-commerce. (I)
e-business and the role it plays in current business.(II,VI)
interoffice resources for increased productivity and cost reduction.
between e-commerce software options and weigh their advantages and
and customize an e-commerce site with a product catalog using software
and verify a payment gateway for transaction processing. (IV,V,VI)
payment transactions for the batching process.(IV,V,VI)
major componenets of e-commerce security.
a certificate requiest for a trusted third-party
a server certificate. (IV)
a fully transaction-enabled e-commerce web site.(I,II,III,IV,V,VI)
*Roman numerals after course objectives reference goals of the Web
III. Instructional Processes:*
The student will use the following processes to accomplish the objectives of
- Focus on
the standards, technologies, and practices for both business-to-business
and business-to-consumer e-commerce models. (Technological literacy
and facilitate relationships among marketing, promotion, customer service,
user interaction, purchasing methods, and secure transactions. (Technological
and use Secure Sockets Layer (SSL) and Secure Electronic Trasactions (SET), payment gateways, inventory
control, shipping, and order information in relation to e-commerce. (Technological
site performance testing and evaluation in relation to e-commerce.(Technological
how to conduct business online and how to manage the technological issues
associated with construccting and e-commerce web
site. (Technological literacy outcome)
research activities to promote independent thinking. (Active Learning
a genuine transaction-enabled business-to-consumer web site. (Technological
strategies and products available for building e-commerce sites, how such
sites are managed, and explore how they can completment
an existing business infrastructure.(Active learning strategies,
Technological literacy outcome)
technology to engage cardholders, merchants, issuers, payment gateways,
and other parties in electronic transactions.(Technological literacy
*Strategies and outcomes listed after instructional processes reference Pellissippi State's goals for strenghthening
general education knowledge and skills, connecting course work to experiences
beyond the classroom, and encouraging students to take active and responsible
roles in the educational process.
IV. Expectations of Student Performance*:
Upon successful completion of this course, the student should be able to:
electronic commerce (e-commerce) and discuss electronic commer trends and statistics.(A)
the difference between business-to-consumer and business-to-business
the advantages and disadvantages of using e-commerce over traditional
sales methods. (A)
the initial considerations of launching an electronic commerce web site,
including hardware, software, bandwidth, in-house hosting, and
different archetypes for generating revenue on the Internet. (E)
three models for collecting payments on the Internet.(C)
security issues. (B)
legal aspects of e-commerce. (B)
Internet issues that may present legal challenges. (B)
how legal issues such as jurisdiction, copyright, and patents apply to
what consittutes intellectual property and how
to protect it. (A,B)
the current taxation issues facing Internet commerce. (A)
and define e-commerce marketing goals. (E)
online marketing strategies.(E)
the drivers and barriers to growth.(E)
the advantages and disadvantages of hard goods and soft goods.(E)
product distribution factors and methods dealing with cost and
global product appeal to niche product appeal. (E)
Internet demographics and their relevance. (E)
product/service awareness methods used by online marketers. (E)
banner ads effectively.(E,G)
exchange networks and referrer programs. (E,G)
among search engine placement options.(E,G)
appropriate email marketing options.(E,G)
the importance of usability.(D)
- Discusss factors affecting usability. (D)
the concept of screen flow.(D)
- Define e-services.(E,F,G, H)
Customer Relationship Management (CRM).(E,F,G, H)
synchronous and asynchronous e-services.(E,F,G, H)
a CRM action plan.(E,F,G, H)
customer surveys.(E,F,G, H)
Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and
Open Trading Protocol. (B,C)
busines-to-business networks. (A,B,C)
vertical and horizontal markets.(A,B,C)
inter-office productivity resources.(A,B,C)
among the online instant storefront options for creating an electronic
commerce site. (G,H,I)
the advantages and disadvantages of online instant storefronts, including
packages for creating and managing electronic commerce storefronts.(G,H,I)
an online instant storefront using Earthstores.com and ShopFactory.
the administrative merits of online elecctronic
commerce packages. (G,H,I)
the issues involved in choosing web server software. (H)
the Microsoft Internet Information Server (IIS) configuraion.(H)
a virtual directory and a virtual server.(H)
multiple IP addresses.(H)
the issues in choosing web site development software. (H)
database needs and requirements.(H)
the development software setup and configuration.(H)
a Solution Site for Commerce Server.(G,H,I)
a foundation for your e-commerce site.(G,H,I)
the Commerce Server Business Desk. (G,H,I)
the concepts of catalog design. (E,F,G)
the components of an online catalog.(E,F,G)
how new categories, products, and properties are added to an online
shipping and taxation requirements.(E,F,G)
- Iintegrate an online catalog with the existing site
that was developed.(E,F,G)
the issues involved in choosing a payment method. (G,I)
- Intall a payment gateway.(G,I)
the site you created to accept credit cards. (G,I)
online transaction information.(G,I)
process credit card transactions.(G,I)
the function of a knowledge base.(H)
populate, administer, and integrate a knowledge base. (H)
encryption schemes such as symmetric, asymmetric, and one way. (C)
the benefits provided by security implementation such as hashing, message
digests, and digital signatures.(C)
the certificate-related infrastructure. (C)
the consideration of a secure transacction.(C)
a digital certificate from VeriSign.(C)
a digital certificate from Microsoft Certificate Server. (C)
server digital certificates.(C)
the current Secure Sockets Layer (SSL) procedure.(C)
the ordering pages of the site your created.(C)
the implementation of the Secure Electronic Transactions (SET).(C)
the issues and tools used to run your e-commerce web site.(G,H,I)
the tools and methods used to test your site for traffic.(G,H,I)
the need for server monitoring and optiization.(G,H,I)
site strengths and weaknesss.(G,H,I)
*Letters after performance expectations reference the course objectives
for Emerging Technologies Skills Standards:*
of various ways to structure content. (NWCET A5)
to design content structure. (NWCET A6)
of internal and external security concerns. (NWCET A9)
to design user-friendly sites and applications. (NWCET B3)
to develop aesthetically pleasing elements. (NWCET B3)
of database design concepts. (NWCET B6)
of risk assessment analysis techniques (as they relate to online privacy).
of new and emerging tools and technology. (NWCET F3)
of security issues and protocols. (NWCET F3)
*This course has been developed using the National Workforce
Center for Emerging
Technologies' IT Skills Standards. These Skill Standards establish the
agreed-upon, industry-identified knowledge, skills, and abilities required to
succeed in the workplace and provide benchmarks of skill and performance
attainment that are behavioral and measurable. These Skill Standards are
referenced in parentheses.
Online quizzes will be built into the course. The quiz items will be
randomly generated from a bank of quiz items; each student may receive a
different set of quiz questions over a specific topic.
- 50% of grade: Completion of CIW E-Commerce
Designer Certification Exam. You do not have to pass the certification
exam to pass this course. Your grade for this portion will be determined
by the number of points you get correct on the exam. This will be combined
with the points you earn on the other two percentage components of the
course (Quizzes and Online Communication Tools) shown below.
90 % of total correct = A
80 % of total correct = B
70 % of total correct = C
60 % of total correct = D
<60 % of total correct = F
- 40% of grade: Quizzes--Online. Quizzes
delivered online will be used to measure your progress as you work
independently with the CIW Online Assessment account. The questions you
are studying and practicing will be included in a question database to be
delivered in 25-item quizzes. Questions will be randomly selected from the
database for each student for each quiz. You are encouraged to retake
practice quizzes to familiarize yourself with the questions.
- 10% of grade: Online Communication Tools.
Students will use email and discussion board to communicate with
instructor and with each other.
The following grading scale will be used in this course:
Pellissippi State Technical
Community College expects
students to attend all scheduled instructional activities. As a minimum,
students in all courses (excluding videotape and Web courses) must be present
for at least 75 percent of their scheduled class and laboratory meetings in
order to receive credit for the course. (Pellissippi State
Some exams are to be taken at the Testing
Center at Pellissippi State.
Policy requires that you have a photo ID to take a test in the Testing Center. Children are not allowed in the Testing Center. For location, hours, etc., refer
to the Testing Center web site.
If you are taking this course at a distance and cannot come to the Pellissippi State Testing
Center, it will be your
responsibility to make arrangements for a proctored exam. Contact your
instructor to discuss this matter.
You are expected to submit only work that you do yourself. Do not
collaborate on work with other students unless you are given a group project. Failure
to observe these rules could result in you receiving a failing grade or being
dismissed from the class with a grade of F.
Plagiarism, cheating and other forms of academic misconduct are prohibited. A
student guilty of academic misconduct, either directly or indirectly through
participation or assistance, is immediately responsible to the instructor of
the class. In addition to other possible disciplinary sanctions that may be
imposed through the regular Pellissippi State procedures as a result of academic
misconduct, the instructor has the authority to assign an F or a zero for the
exercise or examination or to assign an F in the course. (Pellissippi State
Facilities: Students must have a valid Pellissippi ID to be presented on demand
to gain access to Pellissippi facilities.
Americans with Disabilities Policy:
If you require an accommodation in order to function effectively in this
class, please contact the Director for Students with Disabilities by phone at 865-539-7153
as soon as possible. ADA Contact Information Web site: http://www.usdoj.gov/crt/ada/adahom1.htm.
Hardware/Software Requirements for this Course
- Intel Pentium 4, Intel Centrino, Intel Xeon, or Intel Core Duo (or
- Microsoft Windows XP with
Service Pack 2 or Windows Vista Home Premium, Business, Ultimate or Enterprise
(certified for 32-bit editions)
- 1 GB of RAM
- 5 GB of available hard-disk
- 1024 x 768 monitor
resolution with 16-bit video card
- CD-ROM drive (DVD
- High-speed Internet
connection such as cable modem or DSL recommended, if possible
- PowerPC G4 or G5 or multicore Intel processor
- Mac OS X v.10.4.8
- 1 GB of RAM
- 7 GB of available hard-disk
- 1024 x 768 monitor
resolution with 16-bit video card
- CD-ROM (DVD preferred)
- High-speed Internet
connection such as cable modem or DSL recommended, if possible