PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE
MASTER SYLLABUS

CIW E-Commerce Certification Exam
WEB 2293

Class Hours: 1

Credit Hours: 1

Laboratory Hours: 0

Date Revised: December 2007

Catalog Course Description: The preparatory course for the CIW E-Commerce Designer exam focuses on standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. This course will use materials that allow students to instantly evaluate the level of IT knowledge achieved and will include practice exams.

 Entry Level Standards:

Students taking this course should be proficient in Windows XP

Prerequisites:  WEB 2200
Corequisites:  WEB 2220

 Textbook(s) and other Reference Material Basic to the Course:

The cost of the CIW certification exam will run approximately $75 for this course. Your instructor will manage the ordering of the exam. Doing this through your instructor will get you the reduced price of $75.

  1. CIW Online Assessment account. Your instructor will provide information about this resource in the course content. Ths online assessment account will let you (a) pre-assess your aptitudes, then tailor your study accordingly (b) prepare for the certification exam (c) instantly evaluate course knowledge and (d) review materials in testing or study environments.
  2. CIW E-Commerce Certification Exam You can either take the certification exam at Pellissippi State through the CIW Exam Membership Program (reduced price~$75) or go to a Prometric Testing Center to take the exam (~$125). If you take the exam at PSTCC, the instructor will order your exam with the lab fee you paid during registration.

Information on the CIW E-Commerce Designer Certification Exam can be found at
http://www.ciwcertified.com/exams/1d0525.asp?comm=home&llm=3 . This exam (CIW E-Commerce Designer 1D0-525 ) specifically:

  • Contains a total of 72 items—all are scored. To certify, you must correctly answer at least 49 of the 72 to achieve a total score of 68% or greater.
  • You will have 75 minutes to complete the exam.
  • Each item offers four solutions or distracters. Exam candidates must select the one best solution for each item.
  • CIW E-Commerce Designer focuses on standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. This individual understands and facilitates relationships among marketing, promotion, customer service, user interaction, purchasing methods, and secure transactions by using SSL and SET, payment gateways, inventory control, shipping and order information and site performance testing and evaluation. Specifically, the exam tests over
    • Electronic commerce (e-commerce) trends and statistics.
    • Business-to-consumer (B2C) and business-to-business (B2B) e-commerce.
    • E-commerce vs. traditional sales methods.
    • Considerations of launching an electronic commerce Web site, including hardware, software, bandwidth, in-house hosting and outsourcing.
    • Generating revenue on the Internet and payment collection for the Internet.
    • Security issues and legal aspects of e-commerce, including but not limited to jurisdiction, copyright, intellectual property, taxation, and software patents.
    • E-commerce marketing goals and online marketing strategies.
    • Drivers and barriers to growth and advantages and disadvantages of hard goods and soft goods.
    • Product pricing ranges and price changes and determine global versus niche product appeal.
    • Internet demographics, product distribution, banner ads, exchange networks and referrer programs.
    • Search engine placement and e-mail marketing.
    • Usability and factors affecting usability, including but not limited to screen flow, click patterns, and customer services (FAQ and e-mail).
    • E-services and Customer Relationship Management (CRM) including the ability to formulate a CRM action plan and customer surveys.
    • Synchronous and asynchronous services.
    • Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol.
    • Business-to-business networks.
    • Supply chain and procurement and vertical and horizontal markets.
    • Instant storefronts, including but not limited to entry-level packages for creating and managing electronic commerce storefronts.
    • Online electronic commerce packages, including but not limited to mid-level and high-level outsourcing solutions for electronic commerce site creation.
    • Web site development software, web server software, virtual directories, virtual servers, and multiple IP addresses.
    • Database needs and requirements.
    • Development software configuration.
    • Catalog design and components of online catalogs.
    • Shopping cart implementation, including but not limited to shipping, taxation requirements and fulfillment tracking.
    • Payment methods and payment gateways, including but not limited to accepting credit cards, verifying payment gateways, online transaction information and credit card process transactions.
    • Knowledge database installation, population, integration and administration.
    • Encryption schemes including but not limited to symmetric, asymmetric and one-way.
    • Security implementations including but not limited to hashing, message digests and digital signatures.
    • Certificate-related infrastructure and digital certificates.
    • Secure Sockets Layer (SSL), Secure Electronic Transactions (SET) and secure ordering pages of a site.
    • Server monitoring and optimization.

NOTE: It is not necessary to pass the certification exam in order to pass this course. You will receive credit for taking the exam.

Supplementary Materials:

Software
The following software should be installed on your system before beginning this class: Microsoft Windows (XP) and Adobe Acrobat Reader. Download free from http://www.adobe.com/support/downloads/main.html

INOTE: This course is one of a series in the Certified Internet Webmaster (CIW) program offered at Pellissippi State . The CIW certification program validates job-role skills competency for entry-level job seekers and seasoned professionals alike. Candidates can earn CIW certificates in various information technology (IT) job roles, from the foundational CIW Associate certification, continuing to CIW Professional and specialization certifications, and up to advanced-level Master CIW certifications. The course prepares you for the Master CIW Designer certification. For detailed information, see CIW's website at http://www.ciwcertified.com/. 

Week (Phase)/Unit/Topic Basis:

 


Phase I:
Fall\Spring Weeks 1-6
Summer Weeks 1-4

 

Your instructor will order the certification exam from ProSoft. The instructor will work with you to determine a date toward the end of the semester when you wish to schedule for the exam to be given; you must schedule the exam at least three weeks in advance of when you wish to take it. You can take the exam once. If you take the exam in the PSTCC CIW Exam lab, your scores will be recorded by the instructor and factored into your grade for this course; if you choose to take the exam in testing center not associated with PSTCC, you will fax your test scores to the instructor so the score can be factored into your grade.

During Phase I of the semester, you will be studying and working through the companion CIW course (for this exam, the co-requisite course is WEB 2220 CIW E-Commerce Designer). During this time, you can be using the CIW Online Assessment account.


Phase II:
Fall/Spring Weeks 7-12
Summer Weeks 5-6


Use CIW Online Assessment account: Student will use the online materials to review and practice for the CIW E-Commerce Designer Certification Exam.


Phase III:
Fall\Spring Weeks 13-14
Summer Weeks 7-8

 

Take Online Quizzes: Quizzes have been created in this course made up from the questions similar to those of the CIW exam. The questions for all quizzes are randomly drawn from the test bank. Your performance on these quizzes will indicate to the instructor that you are studying and learning the skills presented from the companion course and from the online assessment account and that you are progressing toward successful completion of the certification exam. The materials allow for

  • Multiple study modes for adaptive learning
  • Personalized study plan and progress reports
  • Study questions and reference tools
  • Simulations of actual testing environments
  • Alignment and references back to CIW instructor-led courseware
  • Drill-down testing on missed questions

Schedule and complete CIW E-Commerce Designer Certification Exam. You need to schedule the date and time for your exam at least three weeks in advance through your instructor. This is the lead time ProSoft needs for the certification exam to be ordered and scheduled for downloading to the CIW lab at PSTCC. The certification exam can be taken only once for this course.

II. Course Objectives*:

  1. Define e-commere and discuss its trends and statistics. (I)
  2. Explain the legal aspects of e-commerce, including jurisdiction, copyright, and patents. (I)
  3. Identify and describe e-commerce marketing goals.(I)
  4. Explain usability and discuss the factors that affect it. (I)
  5. Define e-services and formulate an e-service action plan. (III,VI)
  6. Explain Electronic Data Interchange (EDI) and its role in e-commerce. (I)
  7. Define e-business and the role it plays in current business.(II,VI)
  8. Explain interoffice resources for increased productivity and cost reduction. (V,VI)
  9. Distinguish between e-commerce software options and weigh their advantages and disadvantages. (I)
  10. Install and customize an e-commerce site with a product catalog using software applications. (I,II,III,IV,V,VI)
  11. Install and verify a payment gateway for transaction processing. (IV,V,VI)
  12. Administer payment transactions for the batching process.(IV,V,VI)
  13. Identify major componenets of e-commerce security. (IV,V,VI)
  14. Generate a certificate requiest for a trusted third-party certificate authority.(IV,VIV)
  15. Install a server certificate. (IV)
  16. Develop a fully transaction-enabled e-commerce web site.(I,II,III,IV,V,VI)

*Roman numerals after course objectives reference goals of the Web Technology program.

III. Instructional Processes:*
The student will use the following processes to accomplish the objectives of this course:

  1. Focus on the standards, technologies, and practices for both business-to-business and business-to-consumer e-commerce models. (Technological literacy outcome)
  2. Understand and facilitate relationships among marketing, promotion, customer service, user interaction, purchasing methods, and secure transactions. (Technological literacy outcome)
  3. Apply and use Secure Sockets Layer (SSL) and Secure Electronic Trasactions (SET), payment gateways, inventory control, shipping, and order information in relation to e-commerce. (Technological literacy outcome)
  4. Conduct site performance testing and evaluation in relation to e-commerce.(Technological literacy outcome)
  5. Understand how to conduct business online and how to manage the technological issues associated with construccting and e-commerce web site. (Technological literacy outcome)
  6. Use research activities to promote independent thinking. (Active Learning Strategies)
  7. Implement a genuine transaction-enabled business-to-consumer web site. (Technological literacy outcome)
  8. Examine strategies and products available for building e-commerce sites, how such sites are managed, and explore how they can completment an existing business infrastructure.(Active learning strategies, Technological literacy outcome)
  9. Implement technology to engage cardholders, merchants, issuers, payment gateways, and other parties in electronic transactions.(Technological literacy outcome)

*Strategies and outcomes listed after instructional processes reference Pellissippi State's goals for strenghthening general education knowledge and skills, connecting course work to experiences beyond the classroom, and encouraging students to take active and responsible roles in the educational process.

IV. Expectations of Student Performance*:
Upon successful completion of this course, the student should be able to:

  1. Define electronic commerce (e-commerce) and discuss electronic commer trends and statistics.(A)
  2. Explain the difference between business-to-consumer and business-to-business e-commerce. (A)
  3. Weigh the advantages and disadvantages of using e-commerce over traditional sales methods. (A)
  4. Assess the initial considerations of launching an electronic commerce web site, including hardware, software, bandwidth, in-house hosting, and outsourcing.(A)
  5. Discuss different archetypes for generating revenue on the Internet. (E)
  6. Explain three models for collecting payments on the Internet.(C)
  7. Discuss security issues. (B)
  8. Explain legal aspects of e-commerce. (B)
  9. Identify Internet issues that may present legal challenges. (B)
  10. Discuss how legal issues such as jurisdiction, copyright, and patents apply to software.(A,B)
  11. Identify what consittutes intellectual property and how to protect it. (A,B)
  12. Identify the current taxation issues facing Internet commerce. (A)
  13. Identify and define e-commerce marketing goals. (E)
  14. Describe online marketing strategies.(E)
  15. Discuss the drivers and barriers to growth.(E)
  16. Discuss the advantages and disadvantages of hard goods and soft goods.(E)
  17. Explain product distribution factors and methods dealing with cost and distance.(E)
  18. Compare global product appeal to niche product appeal. (E)
  19. Identify Internet demographics and their relevance. (E)
  20. Explain product/service awareness methods used by online marketers. (E)
  21. Use banner ads effectively.(E,G)
  22. Discuss exchange networks and referrer programs. (E,G)
  23. Select among search engine placement options.(E,G)
  24. Choose appropriate email marketing options.(E,G)
  25. Explain the importance of usability.(D)
  26. Discusss factors affecting usability. (D)
  27. Explain click patterns.(D)
  28. Clarify the concept of screen flow.(D)
  29. Analyze usability results.(D)
  30. Define e-services.(E,F,G, H)
  31. Define Customer Relationship Management (CRM).(E,F,G, H)
  32. Define synchronous and asynchronous e-services.(E,F,G, H)
  33. Formulate a CRM action plan.(E,F,G, H)
  34. Develop customer surveys.(E,F,G, H)
  35. Explain Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and Open Trading Protocol. (B,C)
  36. Define busines-to-business networks. (A,B,C)
  37. Explain vertical and horizontal markets.(A,B,C)
  38. Identify inter-office productivity resources.(A,B,C)
  39. Distinguish among the online instant storefront options for creating an electronic commerce site. (G,H,I)
  40. Explain the advantages and disadvantages of online instant storefronts, including packages for creating and managing electronic commerce storefronts.(G,H,I)
  41. Create an online instant storefront using Earthstores.com and ShopFactory. (G,H,I)
  42. Evaluate the administrative merits of online elecctronic commerce packages. (G,H,I)
  43. Evaluate the issues involved in choosing web server software. (H)
  44. Examine the Microsoft Internet Information Server (IIS) configuraion.(H)
  45. Create a virtual directory and a virtual server.(H)
  46. Bind multiple IP addresses.(H)
  47. Discuss the issues in choosing web site development software. (H)
  48. Examine database needs and requirements.(H)
  49. Examine the development software setup and configuration.(H)
  50. Unpack a Solution Site for Commerce Server.(G,H,I)
  51. Create a foundation for your e-commerce site.(G,H,I)
  52. Examine the Commerce Server Business Desk. (G,H,I)
  53. Customize default pages.(G,H,I)
  54. Explain the concepts of catalog design. (E,F,G)
  55. Explain the components of an online catalog.(E,F,G)
  56. Demonstrate how new categories, products, and properties are added to an online catalog.(E,F,G)
  57. Define shipping and taxation requirements.(E,F,G)
  58. Iintegrate an online catalog with the existing site that was developed.(E,F,G)
  59. Explain the issues involved in choosing a payment method. (G,I)
  60. Intall a payment gateway.(G,I)
  61. Enable the site you created to accept credit cards. (G,I)
  62. Access online transaction information.(G,I)
  63. Manually process credit card transactions.(G,I)
  64. Describe the function of a knowledge base.(H)
  65. Install, populate, administer, and integrate a knowledge base. (H)
  66. Identify encryption schemes such as symmetric, asymmetric, and one way. (C)
  67. Identify the benefits provided by security implementation such as hashing, message digests, and digital signatures.(C)
  68. Explain the certificate-related infrastructure. (C)
  69. Outline the consideration of a secure transacction.(C)
  70. Request a digital certificate from VeriSign.(C)
  71. Create a digital certificate from Microsoft Certificate Server. (C)
  72. Install server digital certificates.(C)
  73. Examine the current Secure Sockets Layer (SSL) procedure.(C)
  74. Secure the ordering pages of the site your created.(C)
  75. Examine the implementation of the Secure Electronic Transactions (SET).(C)
  76. Manage the issues and tools used to run your e-commerce web site.(G,H,I)
  77. Explain the tools and methods used to test your site for traffic.(G,H,I)
  78. Identify the need for server monitoring and optiization.(G,H,I)
  79. Identify site strengths and weaknesss.(G,H,I)

*Letters after performance expectations reference the course objectives listed above.

IVb. National Workforce Center for Emerging Technologies Skills Standards:*

  1. Knowledge of various ways to structure content. (NWCET A5)
  2. Ability to design content structure. (NWCET A6)
  3. Knowledge of internal and external security concerns. (NWCET A9)
  4. Ability to design user-friendly sites and applications. (NWCET B3)
  5. Ability to develop aesthetically pleasing elements. (NWCET B3)
  6. Knowledge of database design concepts. (NWCET B6)
  7. Knowledge of risk assessment analysis techniques (as they relate to online privacy). (NWCET D4)
  8. Knowledge of new and emerging tools and technology. (NWCET F3)
  9. Knowledge of security issues and protocols. (NWCET F3)

*This course has been developed using the National Workforce Center for Emerging Technologies' IT Skills Standards. These Skill Standards establish the agreed-upon, industry-identified knowledge, skills, and abilities required to succeed in the workplace and provide benchmarks of skill and performance attainment that are behavioral and measurable. These Skill Standards are referenced in parentheses.

V. Evaluation

Online quizzes will be built into the course. The quiz items will be randomly generated from a bank of quiz items; each student may receive a different set of quiz questions over a specific topic.

Grading Procedure:

  • 50% of grade: Completion of CIW E-Commerce Designer Certification Exam. You do not have to pass the certification exam to pass this course. Your grade for this portion will be determined by the number of points you get correct on the exam. This will be combined with the points you earn on the other two percentage components of the course (Quizzes and Online Communication Tools) shown below.
              90 % of total correct = A
              80 % of total correct = B
              70 % of total correct = C
              60 % of total correct = D
              <60 % of total correct = F
  • 40% of grade: Quizzes--Online. Quizzes delivered online will be used to measure your progress as you work independently with the CIW Online Assessment account. The questions you are studying and practicing will be included in a question database to be delivered in 25-item quizzes. Questions will be randomly selected from the database for each student for each quiz. You are encouraged to retake practice quizzes to familiarize yourself with the questions.
  • 10% of grade: Online Communication Tools. Students will use email and discussion board to communicate with instructor and with each other.

 

Grading Scale:

The following grading scale will be used in this course:

A

90-100%

B

80-89 %

C

70-79 %

D

60-69 %

F

59 % 

VI.     Policies:

Attendance Policy:

Pellissippi State Technical Community College expects students to attend all scheduled instructional activities. As a minimum, students in all courses (excluding videotape and Web courses) must be present for at least 75 percent of their scheduled class and laboratory meetings in order to receive credit for the course. (Pellissippi State Catalog)

Some exams are to be taken at the Testing Center at Pellissippi State. Policy requires that you have a photo ID to take a test in the Testing Center. Children are not allowed in the Testing Center. For location, hours, etc., refer to the Testing Center web site.

If you are taking this course at a distance and cannot come to the Pellissippi State Testing Center, it will be your responsibility to make arrangements for a proctored exam. Contact your instructor to discuss this matter.

Academic Honesty:

You are expected to submit only work that you do yourself. Do not collaborate on work with other students unless you are given a group project. Failure to observe these rules could result in you receiving a failing grade or being dismissed from the class with a grade of F.
Plagiarism, cheating and other forms of academic misconduct are prohibited. A student guilty of academic misconduct, either directly or indirectly through participation or assistance, is immediately responsible to the instructor of the class. In addition to other possible disciplinary sanctions that may be imposed through the regular Pellissippi State procedures as a result of academic misconduct, the instructor has the authority to assign an F or a zero for the exercise or examination or to assign an F in the course. (Pellissippi State Catalog)

Other Policies:

Facilities: Students must have a valid Pellissippi ID to be presented on demand to gain access to Pellissippi facilities.

Americans with Disabilities Policy:

If you require an accommodation in order to function effectively in this class, please contact the Director for Students with Disabilities by phone at 865-539-7153 as soon as possible. ADA Contact Information Web site: http://www.usdoj.gov/crt/ada/adahom1.htm.

Hardware/Software Requirements for this Course
IBM-type criteria:
    Hardware:

  • Intel Pentium 4, Intel Centrino, Intel Xeon, or Intel Core Duo (or compatible) processor.
  • Microsoft Windows XP with Service Pack 2 or Windows Vista Home Premium, Business, Ultimate or Enterprise (certified for 32-bit editions)
  • 1 GB of RAM
  • 5 GB of available hard-disk space
  • 1024 x 768 monitor resolution with 16-bit video card
  •  CD-ROM drive (DVD preferred)
  • High-speed Internet connection such as cable modem or DSL recommended, if possible
  • Speakers  

   Software:

 

Macintosh criteria:
     Hardware:

  • PowerPC G4 or G5 or multicore Intel processor
  • Mac OS X v.10.4.8
  • 1 GB of RAM
  • 7 GB of available hard-disk space space
  • 1024 x 768 monitor resolution with 16-bit video card
  • CD-ROM (DVD preferred)
  • High-speed Internet connection such as cable modem or DSL recommended, if possible
  • Speakers  

   Software: