King’s Corner
It’s not just academic.

Kristen King (no relation to me, as far as I know) attended the Region 2 conference of the Society of Professional Journalists, and shared her summaries of several of the sessions. This is very useful information for information workers of any sort, but particularly for journalism and even PR students. This is boiled-down, pure, cutting-edge information. Take the time.

Speech and PR students, listen up: “Website Copy with Benefits: James’ Take” gets at a critical component of persuasion concretely. Unsurprisingly, it gets at audience analysis, in the sense of “understanding your audience, look at it from their point of view.” Go, go, read it all. Please, before your next persuasive speech or copywriting exercise.

Kristen King (no relation to me) effectively explains the study that examines how marketers are using social media and what kind of results they’re getting. She includes a link to the complete study as well, but read her take on it first.