King’s Corner
It’s not just academic.

Kristen King (no relation to me) effectively explains the study that examines how marketers are using social media and what kind of results they’re getting. She includes a link to the complete study as well, but read her take on it first.

Marketing is all around us, and represents perhaps the most prevalent form of communication today. Within that context, Micro Persuasion: Guest Post: Leo Babauta on the Tao of Marketing sheds a useful light on its current realities.