Pellissippi State Community College’s Business and Community Services has brought home an international award for its Lifelong Learning course publication.
The 18-page fall 2021 publication won an International Award for Excellence in Brochure Design from the Learning Resources Network last week. LERN is the world’s largest association in continuing education and lifelong learning, offering information and consulting expertise to providers of continuing education and customized training.
It’s the second international award for Marketing Specialist Danielle Dreeszen since she joined Pellissippi State in June 2019. She won a LERN award for an email newsletter that fall.
“We are very fortunate to have Danielle on our team and are very proud for her work to get this recognition,” said Teri Brahams, executive director for Economic and Workforce Development.
Pellissippi State won for this page (pictured above), for interactive design that focused on engaging the reader. The page, part of the publication’s listings under Creative Arts, shows an example of what students will learn if they take one of the college’s noncredit courses in Zentangle, which is a method of drawing that uses highly detailed patterns to create compositions.
Across from the Zentangle course descriptions, Dreeszen included a Zentangle drawing with blank space toward the bottom of the picture and the prompt, “Give it a try! Grab a pen or marker and let your creativity shine! Add your own free-form strokes and patterns or color in the design for added flair.”
“Most people don’t know what Zentangle is,” said Dreeszen, who was encouraged by the class instructor to describe it as “zen with a pen!” “It’s hard to explain Zentangle without seeing it. I had the idea to add the interactive element to the page to help the reader understand what Zentangle is while seeing how easy it is do.”
The example worked, as Pellissippi State saw an increased enrollment in all four of fall 2021’s Zentangle classes over previous semesters – and one sold out!
This was the first time Dreeszen included an interactive element in the Lifelong Learning course publication she designs for each fall, spring and summer semester, but it won’t be the last.
“Adding the interactive element was helpful to give the reader a chance to try it out before they signed up for the class,” she said.
The spring 2022 Lifelong Learning course publication is now available online. To learn more about lifelong learning classes at Pellissippi State or to register for one, visit www.pstcc.edu/bcs/.