Logo Usage
Primary Logo
The primary logo is the preferred visual representation of Pellissippi State. It must be present on all internal and external communications from the college.
Logo files may only be created by the Office of Marketing and Communications. It consists of two elements—the PSCC logomark (the shield) and the wordmark (the text). Space, size and background color dictate usage.
Please use the primary logo exactly as it is—do not crop, change, redraw, rotate or alter the logo in any way. Please also note clear space requirements pertaining to all logos. Every communication or marketing collateral must include a logo. For external audiences, always use a version of the primary logo so that the full name of the institution is included.
Space Requirements
Don’t crowd the logo with other elements and always leave some space around it. A good rule to go by is to leave space about the length of the P in the College name around all sides of the logo.
Other Versions of the Primary Logo
The following versions of the primary logo have been approved by the College. Only use these versions if the primary two-color logo cannot be used because of cost limitations or background color conflicts.
The Stacked Logo
The stacked logo should only be used for space concerns where the primary logo will not fit. The primary logo is always preferred over the stacked logo, when possible.
Pellissippi State Logomark (The Shield)
Marketing and Communications reserves the right to use the Logomark as a stand-alone graphic if:
- The target audience is internal to the College,
such as employees or alumni; - Connection to the College is obvious, for example the
primary logo is incorporated elsewhere in the collateral; or - When size, space or distance dictate
Color options include blue and yellow, blue, white and black. The PSCC logomark is not to be rendered in gray, and a good rule of
thumb is to only render the PSCC logomark in black when necessary, such as for black-and-white printing.
Entities interested in using the PSCC logomark as a standalone graphic should work with Mark Friebus, Creative Project Coordinator, by emailing mafriebus@pstcc.edu.
Logo Dos and Don’t
Below are a few quick tips for how to best use the college logo.
Do
- Include either the college logo in all university communications.
- Always use the files created by the Office of Marketing and Communications.
- Whenever possible, use the centered version of a logo in the standard color.
- Always adhere to the clear space and minimum size standards to ensure legibility.
- Contact Marketing and Communications if you have any questions about using the logo or need additional guidance.
Don’t
- Don’t design a logo yourself. If you need files, contact Marketing and Communications.
- Don’t alter the logo files. This includes stretching, squeezing, skewing, or otherwise distorting proportions or adjusting the layout or design.
- Don’t add anything, like words or images, to your logo.
- Don’t separate the elements of your logo.
- Don’t use the shield by itself.